Men’s Individual Fashion publishes everything in German and in English. At present, there are texts in nine languages available. Men’s Individual Fashion has an international audience based in over 60 countries.
Every man represents something. Every man is unique. Whether he is a rocker, a business man, a skater, or a completely different kind of man. It is important to know yourself and to adjust the style. In the shoe capital, Northampton, they are aware of this. The picture I took in the shoe museum.
Everybody talks of sustainability. But what does this mean?
Sustainability means healthy materials, respect towards the environment and fair working conditions for those who produce these products. It also means garments to an appropriate price-performance ratio. If someone buys a branded product to feel emotionally better, this is something pleasant. But high price products shall offer long-term joy. This is a quality issue. Corresponding care of garments and shoes extends the life expectation of these products. This is also sustainability.
The picture is part of a bigger picture, which was painted lovely by my grandfather. As I was I child, I stand in front of it with big eyes. It was inspiration and sample for my design of the logo.