April 5, 2015
I already knew Uniqlo from Shanghai (see the product review), the largest global Uniqlo store. As I moved away from Beijing, they opened a store in the Sanlitun district. Uniqlo increasingly opens in Europe. I discussed with my friend Johannes my long planned but postponed visit to him and his wife in Berlin and he was passionate about the new store in central Berlin.
Before we went to KaDeWe to have a marriage champagne, we visited Uniqlo. On the Tauentzienstraße near Kuhdamm Uniqlo has a three level store open for a year now. With 2700 square meters it is the largest in Europe. On our way we practised the pronunciation of Uniqlo which entertained our fellow passers-by on the street. Recently I met a Japanese guy who taught me how to pronounce the Japanese name correctly (I have to stress the first syllable differently).
Japanese order: Trousers, jeans and no chaos
The doorman in Berlin made fun of whether I am really keen on taking photos on a saturday afternoon, since it is so well visited. By contrast, I was surprised how tidy the store is. Everywhere in the store the staff tidied garments up. Uniqlo has a warehouse concept including super tidy shelves. I caused a little intercultural lapse since I shook hands with the Japanese store manager reviewing my photo permission. Uniqlo has a lot of Japanese staff there, and from my time in Asia I should have remembered that a little bow is appropriate (maybe the situation was a little tricky since I am a giant in comparison to a small Japanese lady). Anyway I was allowed to take photographs.
The store is huge and very light. I liked the shirt quality. Most of the products such as jumpers and t-shirts are available in many colours. Typically Asian, there are plenty of colourful t-shirts, Uniqlo names them „UT-Shirt“ and offers them with 1200 different motives.
Fair price-performance ratio
I did not realize a price difference to Shanghai. Uniqlo charges 40 Euros for the raw jeans as well and the t-shirts I shopped like crazy in China are affordable in Berlin as well. The only shortcoming in the Berlin store is that there is no rest room, although Uniqlo offers a special restroom for disabled people. A very helpful Japanese guy told me where the next public restroom could be found.
At Uniqlo’s Berlin store you can get colourful garments to a fair price. Uniqlo built a great store, in which we had a great time.
Men’s Individual Fashion thanks Uniqlo for granting the photo permission and furnishing further information. The translation into Japanese was done by a Japanese friend of mine.